The New Huffpost Brand Design

The Huffington Post has today rebranded to Huffpost, with a dramatic revamp of its visual identity by New York-based design agency Work-Order. This includes the site’s first ever redesign in its 12 year history, a new logo and name change across all platforms and social channels. The ‘slash’ device is applied to headlines, bookending the text, but also stands alone as the ‘H’ icon. Work-Order has used this device in motion graphics, as an ident for videos and app loading icon.